Diversify Your Hype Squad

An Imposter Syndrome Strategy

Posted by 'Tine Zekis on December 09, 2021 · 7 mins read
Background photo by Verena Yunita Yapi on Unsplash.

One of the most powerful weapons I use to fight off Imposter Syndrome is my Hype Squad: those people who are in my corner, cheering me on, and reminding me that I deserve my success.

When I speak about Imposter Syndrome, I always encourage my audience to assemble their Hype Squads, to develop that support system for themselves. Beyond that, I'm here now to tell you that you need to make sure your Hype Squad is diverse. You need different types of people, and different types of relationships, in order to experience the full benefits of having a Hype Squad.

Here's an example: my mom is my biggest fan, bar none. She is always the first to let me know how talented she thinks I am, and how wonderful a job I did on a presentation (or a blog post...hi, Mom!). It's very sweet. But when I'm trying to fight off Imposter Syndrome, encouragement from my mom doesn't usually do the trick. She's completely biased, and wired to think I'm great even if my output is objectively mediocre.

So, perhaps I'll turn to some old friends, and they'll tell me that they think I'm amazing at my job. And then I remember that none of them have worked in my industry, or know what kinds of lifelong hackers I'm comparing myself to.

Now, what?!

Let's talk about the 3 kinds of people you need on your Hype Squad


1. The Collaborator

Two people with brown skin and dark hair looking at a laptop and monitor together. One person is pointing to something on the screen, while the other appears to be listening intently.
Photo by Lagos Techie on Unsplash

The Collaborator is a peer - a friend, teammate, or colleague - who is always ready to remind you that you're capable and qualified. Ideally, this person works within your field, and knows what it looks like - or can look like - to be successful. You have similar or comparable goals, and are able to compare notes when either of you overcomes a challenge. When you struggle, this person "gets it" with little to no explanation needed. You support each other through difficulties and celebrate one another's accomplishments.

As a member of your Hype Squad, having seen you conquer countless obstacles, this person helps you overcome Imposter Syndrome by reminding you of your resiliency and multitude of talents.

2. The Coach

A person with brown skin and long, dark hair in twists, smiling at the camera with arms folded in a confident pose.

The Coach is a mentor who excels in an area in which you aspire. This person can guide you, offer advice, and help you to explore possible paths forward. They recognize your potential, and affirm that you have the tools you need to be successful. And in the case where you might be lacking, they can help you hone the skills you need in order to close the gaps.

As a member of your Hype Squad, having succeeded in areas that interest you, this person helps you overcome Imposter Syndrome by letting you know what's possible, and by reassuring you that you have what it takes to get to where they are.

3. The Novice

Two young children, one younger than the other, wearing white clothes and hats, sitting cross-legged and facing one another. They each have a small table in front of them with a large book on top. Both children are reading from the books.

Conversely, The Novice is someone who seeks mentorship from you. This person is walking a path on their journey that you have already traversed. Even if you don't think you have much experience yet, always remember: no matter where you are in your journey, there is always someone behind you, wanting to get where you're going. The Novice looks to you for advice, giving you opportunities to reflect on your accomplishments, missteps, and learnings. Do not underestimate the extent to which helping others can also help you. According to the Protégé Effect, an excellent way to solidify your own learning is to teach.

As a member of your Hype Squad, having inquired about your story and asked for your advice, this person helps you overcome Imposter Syndrome by providing you with opportunities to reflect on your accomplishments and the pieces you put into place to achieve them.

Bonus: The BFF

Two people with dark brown skin and dark, curly hair, smiling on a beach. Each person has their arm around the other.

The BFF is, as you may have guessed, your Best Friend Forever. This person is a lifelong friend, who is always on your team. Or maybe this person is your mom. The point is that they think the world of you and they are happy to celebrate every victory, big or small. While this person may not know all of the ins and outs of your field, they do know you. They know the wonderful and unique qualities you bring to your relationships, and to all other aspects of your life.

As a member of your Hype Squad, this person helps you overcome Imposter Syndrome by cheering you on, no matter what!


As you build up your Hype Squad, make sure you're including The Collaborator, The Coach, and The Novice. Try to connect with someone at work who may be working on similar goals to your own. Seek out a mentor to guide you along your journey. And offer to mentor others…share your story with those who are trying to follow in your footsteps. But, perhaps most importantly, remember that all of these are two-way relationships.

Ideally, every member of your Hype Squad has you as a member of theirs.

Choose these relationships wisely, because you will be called upon to hype these people up as well!